Project Overview
As the video production/marketing intern for Liberty Home Mortgage, I produced six weekly, hour-long podcasts on my own and assisted with the production of 16 additional episodes. I took some of these episodes and created YouTube Shorts and occasionally would meet with the podcasters to film promotional content.
In my role in this project, my main goal was to produce quality audio, visuals, and effects for the podcast and receive feedback from the marketing manager before it was released on YouTube. The podcast eventually went through a name change and is no longer uploaded.
My Responsibilities
Equipment Setup
An hour before the podcast I would setup the camera and audio equipment. I would test each mic and make sure the cameras were set in a multi-cam format. When podcasters arrived I would mic them up and finalized audio levels.
Podcast Filming
During the podcast, I would take note of camera shots that would be used in editing based on when someone was talking or if something needed to be cut. I also controlled the audio board and made sure the audio level remained equalized.
Video/Audio Editing
After filming I would immediately start editing the podcast in Adobe Premiere Pro, Audition, and After Effects. I captioned the entire podcast and added graphics to show up on the screen. At the end, I used After Effects to add the intro and outro in before sending to the Marketing Manager.
Tools and Apps Used
Before the editing process, I would set up three Sony A7 Cameras, ring lights, tripods, microphones, and the audio board. Two cameras were set on tripods and one was on a track for the middle shot. During the shoot I would use Google Docs to keep note of when edits or cuts needed to be made, while also keeping track of a rough time estimate for the episode.
After filming, I would first download the file and put it through Adobe Premiere Pro and edit all of the footage in a multi-cam track editor. I watched the entire podcast and chose when a shot would appear in the final cut. After editing the video, I would fix any audio errors and export the video into After Effects. AE was used to add the intro and outro before being sent to my manager. VidIQ was used after all of this to gain insights on YouTube keywords to use in the title, description, and hashtags.
Results
High-Quality Production
The podcasts I put together were eventually uploaded to YouTube and various other streaming services. The name went through a change to “Business and Beyond” and only featured one of the hosts instead of two.
While I was there, I was able to help with transitioning from one set to another. The marketing team trusted me to edit the podcasts completely after a couple of months with this internship. I was able to use my skills to edit the podcasts in a multi-cam format and provide audio mixing that was pleasing for the viewer to hear.
Better Branding
When putting the videos together I used intros and outros with music that was played with each episode. This along with the logo and thumbnails led to the podcast being more recognizable.
Towards the end of my internship experience I tried to include some merch items in the set such as mugs that the hosts drank out of to provide further reassurance of what podcast someone is watching.
Outcomes
After working on the podcast, the owner of the company asked me to help make film and edit videos to be posted to his personal YouTube channel where he gives advice related to the home mortgage industry.
I also was able to work with a few realtors and film them as they talked about houses for sale. After filming I would help sort the videos and edit some clips as well.
I concluded this internship by assuming a large responsibility for video production, distinguishing myself as a pivotal contributor in this capacity. Leveraging my pre-existing skill set, I elevated the standard of content creation by delivering high-quality videos and gaining experience to take into my future career.
Company Promotion
- Expert interviews in the field
- Market updates and analysis
- Shows workspace and company culture
- Branding and cross-promotion
Podcast Metrics
- Downloads
- Unique Listeners
- Social Media Engagement and Reviews
- Website Traffic
Skills Learned
- Podcast filming and editing
- Sound engineering
- Communication and client management
- Attention to detail