Work Experience

Digital Marketing Center, Baldwin Wallace University, Berea, Ohio
Account Executive, January 2024 – Present

• Content Creation: Crafts social media posts, emails, & website development to promote brands.
• Client Management: Creates agenda and runs weekly meetings for clients in omnichannel retail and eCommerce focused on AI.

Yellow Jacket Digital Agency, Baldwin Wallace University, Berea, Ohio
Digital Marketing Assistant, October 2023 – Present

• Organic Social Media Management: Creates content planner and social media (IG, FB, TikTok) posts for the goal to increase admissions yield.
• Marketing Research: Identifies industry and population trends to inform content.
• Email Marketing: Crafts personalized weekly emails and text messages to move prospective students through the admissions tunnel.
• Collaboration: Part of a team with graduate &  undergraduate students, as well as faculty working towards the goal.

Armbruster Moving & Storage,  Brunswick, Ohio
Marketing Coordinator, January 2023 – January 2024

• Brand Management: Created and distributed content twice a week for three brands in order to improve sales.
• Email Marketing: Crafted a monthly newsletter sent to over 1200 people featuring blog posts and company updates.
• Videography: Shot clips at work sites and edited into TikTok & Instagram Reels content.

Education

Baldwin Wallace University

Berea, Ohio

Bachelor of Arts, Digital Marketing & Media Production

Honors/Scholarships

• President’s Scholarship
• Dean’s List
• Ralph M. Dunbar Jr. Scholarship
• David B. Allman Scholarship